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Who We Are

Our Story

In an era of 24/7 news cycles driven by rapidly changing trends and narratives, effective communication makes or breaks your brand. For more than ten years, our clients have trusted us to communicate on their behalf when it matters most.

Fifth Avenue Brands is a New York-based public relations firm providing media relations, strategic planning and crisis communications to organizations in technology, finance and policy. We were founded in 2008 by our CEO, Richard Lorenzen. Since then, our firm has been cited in CNBC, Forbes, Fox News, AdWeek, PRWeek, Inc. Magazine and more.

Our work focuses on helping B2B and B2C companies in technology, finance and policy to design and communicate a powerful message on local, national and global levels utilizing media, speaking engagements, industry awards and more.

At the heart of what we do is our belief that communication needs to be personal and compelling. That message then needs to be amplified aggressively to cut through today’s information-overloaded environment and connect with an audience. We utilize media relationships built over more than a decade to take your message to the world stage.


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About Our Founder

Richard Lorenzen is an American entrepreneur, investor and speaker. He's the founder and CEO of Fifth Avenue Brands.

Richard is regularly cited as one of the most influential millennial entrepreneurs in America. Inc. Magazine named him one of the most inspirational entrepreneurs while Entrepreneur Magazine ranked him as one of the top 50 people in digital marketing. He has been featured by CNBC, Forbes, Fox News, AdWeek and more.

He speaks globally on media, entrepreneurship and public policy, including at universities, the United Nations and TEDx summits.

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Trusted & Globally recognized

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