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Data-Driven PR

We take a data-driven approach to public relations that focuses on ROI measurement.

What is Data-Driven PR?

We take a data-driven approach to public relations that focuses on ROI measurement. Securing media coverage is not the end-point of a campaign; it's just the beginning. We focus on ROI driving tactics that leverage media coverage after it goes live to achieve the largest possible growth in web traffic and sales lead generation. The outcome of our campaigns are reported based on traffic and sales lead increases instead of just number of media placements or impressions.

How Can Data-Driven PR Help?

We Bridge the Gap Between Data-Driven Marketing and PR
Quantify Your ROI Using Our Reporting Dashboard of 10+ Traffic & Revenue Metrics for Your Campaign
Eliminate the Frustration of Not Knowing What Results Your PR Produces

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The Results of a Campaign

Media Coverage

We cut our teeth in the PR business on media relations and have since developed a reputation as one of the most aggressive firms for securing effective media coverage across print, digital and television.

ROI
Drivers

Once your brand is in the press, we leverage an arsenal of data-driven PR tactics that send additional traffic to the news piece, increase the click-through-rate back to your brand's website and increase lead generation.

ROI Dashboard

Our clients are provided with an in-depth ROI Dashboard that details more than 10 KPI metrics to provide data-driven answers on the quantifiable top-line value a PR program is returning.

Our Clients Have Been Featured In

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