ROI-Driven

Public Relations

 

We take a data-driven approach to public relations that focuses on ROI measurement. As a new client, you will be provided with a reporting dashboard that includes more than ten different KPIs tied directly to traffic, leads and revenue generation so that you can precisely measure the impact of PR on your bottom line.

  • We Bridge the Gap Between Data-Driven Marketing and PR
  • Quantify Your ROI Using Our Reporting Dashboard of 10+ Traffic & Revenue Metrics for Your Campaign
  • Eliminate the Hassles of Not Knowing What Results Your PR Produces

How It Works

  • Onboard
    • Campaign Kick-Off Planning Session
    • Integration with Your Web Analytics to Collect Data Points
    • Set Baselines & Benchmarks for Key KPIs Tied to Traffic & Revenue Goals

 

  • Strategic Planning
    • Creation of Content Assets for Campaign
    • Establish a Media Kit Representing Your Brand
    • Set Policies & Procedures for Your Brand's Communications Protocol

 

  • Media Outreach
    • Introducing Your Message to the Media
    • Leveraging Our Relationships with Thousands of Reporters & Producers
    • Facilitating Media Interviews About Your Organization

 

  • Generating ROI
    • Published Media Coverage is Only the First Step
    • Implementing Our ROI-Driving Tactics to Generate Maximum Traffic to Your Press Coverage
    • Turning Your Readers into Sales Leads Using ROI Tactics

 

  • Data-Driven Performance Reporting
    • 24/7 Available Reporting on the ROI of Your Media Coverage
    • Reporting Dashboard Tracking More Than 10 KPIs Tied to Traffic & Lead Generation
    • Get the Clarity of a PR Campaign Focused on Quantifiable ROI Metrics

 

The Result: Targeted media coverage for your organization that drives measurable results in traffic and revenue-- and a full reporting dashboard to accurately measure it.

Get Started

The first step to getting started is submitting this short form. Our team will reach out to you within 24 hours to have a conversation about the ROI we can generate for your brand.