Every day, countless new startups are emerging in today’s market and changing the way that our professional landscape. As an entrepreneur in charge of a new startup, it is important to get off on the right foot with all of your branding, marketing and public relations efforts. Here are five easy tips for first-time entrepreneurs to consider when they are looking to get their startup off the ground.
1. Be Prepared to Handle Bad Press
No one ever wants to handle bad press, but it is important that you are prepared to handle negative press before it ever happens. The more prepared you are, the better off you will be when it comes to handling bad press. You never know when an early mishap will happen as you are growing your company that leads to negative attention or a bad review. You should have a plan in place to handle these types of issues in case they occur.
2. Establish a Clear-Cut Identity Before You Open
Chances are you know the importance of establishing and maintaining a strong brand identity. Make sure that you have a clear-cut brand identity before you ever open, it will help you better communicate to the public and work on maintaining a strong image in the public eye. In order to do this you need to be able to identify what your values are, what your company culture is like, what makes you different from your competitors and what makes you unique.
3. Create Your Company’s Story
Every company needs a story. Creating a strong, identifiable narrative is an important part of good public relations. You need to have a story to share about your company, how it got started and what it is working towards. This is a story that you will need to be able to share with investors, the press and your target market of consumers.
4. Put your CEO out in the Forefront
Your CEO needs to be at the forefront of your business. If you want to get your company off to a strong start public relations wise, you need to make sure that your CEO is visible and out in the public. Your CEO’s face should become synonymous with your company name.
5. Consider Professional Help
While it can seem like a big expense for a company that is just getting off the ground, it is important to consider professional help in your public relations efforts. Hiring a firm can be a great way to help you stay on task and to make sure someone outside of your small and busy staff is working on your PR efforts.
Keep these tips in mind if you are looking to get your new startup off the ground with a strong PR presence. These are easy tips to implement into your PR strategy that will make sure your company has a strong presence from the moment you launch your new brand.