Every marketer knows that the key to any public relations campaign is the human touch. But the reality of the industry is that we need the help of innovative technology to take your PR coverage and campaign execution to the next level. From media outreach tools to advanced reporting, I’ve compiled my top nine tools for improving and measuring your PR coverage.
PR coverage in the media can do wonders for your business. Getting it takes a lot of time and effort, though, which is why so many small businesses don’t put in the effort to obtain it. It’s well worth investing in legitimate PR coverage for your organization, however.
So, what can legit PR coverage really accomplish for your organization?
Content marketing is the key to making sure that your business thrives, and has become a big part of most organizations public relations strategies. Social media is one of the big influences on the changes to content marketing going into 2017. Specifically, it’s altering the way your target audience consumes content. Here are the three main ways that social media is altering the way everyone is consuming content.
The key to successful PR is to ensure you’re aware of the latest trends. Without a firm knowledge of what’s going on in the wider industry, you’ll struggle to promote your company. In 2017, there are set to be three main changes you must consider. This guide is going to help you understand what these trends are and how you need to alter your strategy.